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AWWA ACE54337
- Are You Swimming Against the Crosscurrents of Change? Setting Strategic Direction for Your Organization
- Conference Proceeding by American Water Works Association, 06/01/2001
- Publisher: AWWA
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Strategic direction setting is a process that encourages high level strategic thinking within the organization. It consists of four major activities; creating a current strategic profile of the organization, examining internal and external variables and strategic options, developing a strategic profile that looks to the future, and identification of areas where results must be accomplished to make that future vision a reality. The outcome of the Strategic direction setting process is often a performance system that includes goals, metrics, a tracking and monitoring system and a process for communication and celebration of results. Includes 5 references.