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AWWA ACE58225
- Creating a Strategic Communication Plan that Gathers No Dust
- Conference Proceeding by American Water Works Association, 06/15/2003
- Publisher: AWWA
$12.00$24.00
This paper discusses why many organizations struggle to maintain a cohesive communication program, despite the existence of a communication plan; and, presents a process that will help utilities avoid planning pitfalls and create plans that are realistic, creative, flexible, measurable and implementable. The process includes: identifying goals and objectives; identifying audiences; establishing messages; developing strategies and tactics; prioritizing; creating an action plan; and, evaluating.
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