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AWWA ACE63172
- AWWA Section Public Affairs Model Program
- Conference Proceeding by American Water Works Association, 06/01/2006
- Publisher: AWWA
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The AWWA Section Public Affairs Model Program is a comprehensive program to helputilities, especially utilities serving less than 50,000 people, deliver their public healthand safety message. It includes an organizational model for AWWA sections to deliverthe program to their utility members. It not only provides for direct sectioncommunication with the public, but it gives utilities the tools they need to communicatelocally with their customers. It includes a sample utility communications program, andaccess to the AWWA Public Communications Toolkit and the section's toolkit. Theprogram is broadly based and comprehensive.The program has five basic communications strategies, namely:to make the section a proactive resource to the media;to develop media and stakeholder communications programs; todeliver AWWA and section core messages;to provide media and stakeholder communications training to utilities; and,to encourage utilities to compete in the AWWA Communications AchievementAwards. The paper introduces the Public Communications Toolkit andillustrates four pilot section's programs.
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