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AWWA ACE63215
- Communicating the Value of Water
- Conference Proceeding by American Water Works Association, 06/01/2006
- Publisher: AWWA
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This slide presentation outlines information on Communicating the Value of Water that includes:issues or needs that motivate the utility toexpand its discussion of value;the target audience (and why);values-related beliefs that are currently heldby the target audience;relationship of these beliefs to prior "value" messages; and,effective messages and methods for communicating about value.
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