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AWWA ACE65120
- EPCOR, Edmonton, Alberta, Canada: Only Tap Water Delivers
- Conference Proceeding by American Water Works Association, 06/01/2007
- Publisher: AWWA
$12.00$24.00
This slide presentation outlines how EPCOR is using the AWWA "Only Tap Water Delivers" ad campaign for many purposes: public education - utility as first source of information on tap water;instills pride in utility staff;counter negative advertising from bottled water and purifier companies;highlight ongoing investment in local infrastructure;future rate increases inevitable; and,significant plant upgrade underway. Examples are provided of EPCOR's ads for: billboards; customer newsletter; water performance report; bottle labels; web site ad; display banners; and, public service announcements. EPCOR's future plans for the campaign are listed.
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