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AWWA ACE65594
- Do We Have a Water Problem? The Use of Social Marketing as a Problem Solver
- Conference Proceeding by American Water Works Association, 06/01/2007
- Publisher: AWWA
$12.00$24.00
This powerpoint presentation begins by explaining the concept of social marketing a the use of marketing and advertising techniques to:raise public awareness;communicate attainable goals;provide information that creates a path tobehavior change;create a sense of social responsibility; and,establish collective and individual benefits forbehavior change. Social marketing themes are presented, along with changing behavior, broad-based and targeted communications, advertising's role, and public attitudes. A case study of social marketing at St. Johns River Water Management District is presented.
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