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AWWA ACE69096
- Achieving Results: Using Strategic PR in Conservation Planning
- Conference Proceeding by American Water Works Association, 11/01/2008
- Publisher: AWWA
$12.00$24.00
This powerpoint presentation begins by providing a brief overview of the Central Basin Service Area inSoutheast LosAngeles County, and the variety of programs the Central Basin sponsors. The successes of Central Basin's Conservation Master Plan are presented, along with the benefits of effectiveconservation marketing. Four rules to making PR work inconservation planning are presented and include the following:Make Your Conservation Agenda aCollaborative Effort;Research Your Targeted Audience(s);Earmark Adequate Resources forMarketing; and,Explore Innovative CommunicationsMethods. The presentation highlights The Water Cooler:California's First OfficialWater Blog on the internet; the presentation concludes with the Basic Principles of EffectiveMessaging.
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