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AWWA ACE69139
- Understanding the Media, Their Objectives, and How to Deal with Them
- Conference Proceeding by American Water Works Association, 11/01/2008
- Publisher: AWWA
$12.00$24.00
This powerpoint presentation begins by providing a brief overview of the basics of dealing with the media, including the following topics: preparing stakeholders;message preparation;testing your messages;choosing a spokesperson; and,practicing your messages. Tips on what the media wantsfrom you are provided, including the following:a basic understanding of the issue in layman'sterms;to be assured that you are giving them the "full"story;background information (not "off the record"information);additional resources to contact; and,timely information - reporters have concrete deadlines. AWWA actions in preparation for theAP story are provided.
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