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AWWA ACE90022
- The Role of the Chief Executive in Shaping Public Opinion
- Conference Proceeding by American Water Works Association, 01/01/1990
- Publisher: AWWA
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The responsibility for ensuring that the public receives an organization's correct message rests with top management. Public is used here to mean general citizenry, media, businesses, civic or environmental organizations, and elected political officials. This paper discusses types of public involvement programs, objections to them, and why they are necessary. Today's challenge, particularly in the areas of environment and technology, is to develop a better method for resolving conflicts through public involvement. A number of concrete suggestions for top executives are offered.
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