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AWWA JAW24278
- Journal AWWA - Cultivating Consumer Confidence Through Communication
- Journal Article by American Water Works Association, 10/01/1988
- Publisher: AWWA
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The old adage - "How you communicate is as important as what you communicate" - is especially true regarding public relations between a water utility and its customers. A utility will not be perceived as trustworthy, even if it provides the cleanest, safest water possible; it has to be a visible part of the community, and it must communicate on a regular basis with its constituency.
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