AWWA JAW39524

Obvious differences between nonresidential and residential water customer markets call for a different marketing program for industrial, commercial, and institutional sectors. Although basic marketing tenets must be adhered to, the strategies are more complex, the communications are more vertical, and the message focuses more on costs and return on investment than on ethical or environmental sensibilities. Includes 2 references.

Product Details

Edition:

Vol. 88 - No. 1

Published:

01/01/1996

Number of Pages:

6

File Size:

1 file , 1 MB