AWWA JAW57433

This article provides utility managers with guidanceto be used in developing strategic planningprocesses that can be integrated in a utility'sannual planning cycle. The processes discussed willalso help define strategies that are useful in a rapidlychanging and highly competitive market.Traditionally, water utilities have struggled to adaptto a competitive market, missing opportunities toexpand their purview, opting instead to preserve thestatus quo. This article provides a step-by-step methodologyfor managers to use to develop a more active,entrepreneurial approach to utility management andevolve their planning processes to embrace a moremarket- and customer-focused approach to servicedelivery. The authors discuss how strategic planningcan be readily integrated into annual planningprocesses and how a portfolio management approachprovides for evaluation of strategic investments andrisk management. They also point out the fact thatstrategic planning is an evolutionary process. Includes 2 references, figures.

Product Details

Edition:

Vol. 95 - No. 1

Published:

01/01/2003

Number of Pages:

14

File Size:

1 file , 220 KB