• AWWA JAW70096
Provide PDF Format

Learn More

AWWA JAW70096

  • Journal AWWA - Risk Communication and Media Coverage of Emerging Contaminants
  • Journal Article by American Water Works Association, 05/01/2009
  • Publisher: AWWA

$15.00$30.00


As it becomes more common to communicatewith customers about issues of complex sciencewhose health effects are not well understood, it isimperative for utilities to understand the perceptionstheir different audiences have about drinkingwater and public health. Utilities must alsoacknowledge the role that trust plays in communicationsand make efforts to gain and keep the trustof their customers and the general public.The Associated Press series of articles aboutpharmaceuticals in drinking water that were publishedin media outlets around the country arepresented here as a case study. The authorexplains how risk communication principles areused and offers suggestions for applying theseprinciples in utility communications, specificallywhen addressing pharmaceuticals and otheremerging issues. Includes 2 references, figure.

Related Products

AWWA ACE63205

AWWA ACE63205

Solar Pasteurization Technologies in Rural Africa..

$12.00 $24.00

AWWA ACE58241

AWWA ACE58241

Susquehanna Water Rights: Big-Inch Keeps Flowing..

$12.00 $24.00

AWWA WQTC50388

AWWA WQTC50388

Application of Ballasted Flocculation in Recycling Filter Backwash Wastewater..

$12.00 $24.00

AWWA ACE54425

AWWA ACE54425

New Analytical Tools for Distribution System Surveillance..

$12.00 $24.00