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AWWA JOINT53363
- Public Utility Competitiveness: The Next Generation ("Gen-C")
- Conference Proceeding by American Water Works Association, 01/01/2001
- Publisher: AWWA
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Today's utility generation, Generation Competitive (Gen-C), must become competitivein order to survive. This paper identifies the key issues that utilities will face: competition; regionalization; increasing value of water; increasing regulation; hybrid treatment processes; technology; changing workforce; and customer service. The paper also addresses what utility managers must do to survive in Gen-C. Includes figures.