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  • AWWA JTMGT61343
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AWWA JTMGT61343

  • Managing the Message: When Bad Press Happens to Good Agencies
  • Conference Proceeding by American Water Works Association, 02/01/2005
  • Publisher: AWWA

$12.00$24.00


This slide presentation outlines information on working with the media to turn bad press into good press. Topics discussed include: create news hook by putting event incontext;control the message;respond quickly;provide writtenmaterial; and,learn localdeadlines. A case study is presented of how two Gwinnet County, Georgia, agencies (the Department of Public Utilities and the Fire Department) handled two separate incidents, a November 10, 2003 72-inch pipeline installation, and a December 17, 2003 trench collapse, one with positive media coverage and one with negative coverage.

Product Details

Edition:
Vol. - No.
Published:
02/01/2005
Number of Pages:
25
File Size:
1 file , 1.7 MB

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