AWWA SOURCES55590

Until recently, water conservation was a foreign concept to most residents of the Town of Cary, North Carolina, an affluent, east coast community. Soaring population growth within the last decade, a high residential and commercial appearance standard, and inefficient irrigation practices created a demand for water during the hottest and driest seasons of the year beyond the capacity of the water treatment facility, and contributed to the need for water conservation measures. Due to especially high demand during summer months, Town water conservation staff collaborate annually with the Town's Public Information Officer to develop new themes and initiatives for a comprehensive summer water conservation campaign known as "Beat the Peak". A multi-layered public education campaign targeting Cary residents, each year "Beat the Peak" uses conventional and innovative information vehicles to gain high visibility and to teach efficient irrigation practices. "Gadgets" or giveaways such as "tuna cans," rain gauges, and soil probes, are an integral part of "Beat the Peak's" aggressive effort to gain high visibility and to help educate Cary utility customers about wise water use.

Product Details

Edition:

Vol. - No.

Published:

01/01/2002

Number of Pages:

6

File Size:

1 file , 250 KB