Provide PDF Format
AWWA SOURCES55638
- Separating Curtailment From Long-Term Conservation
- Conference Proceeding by American Water Works Association, 01/01/2002
- Publisher: AWWA
$12.00$24.00
Many utilities in the nation face the challenge of balancing long-term conservation efforts with short-term curtailment needs. The Seattle area was faced with a similar challenge when the recently launched long-term program, 1% Water Conservation, suddenly found itself competing with the worst drought in recent years. The drought forced the need for short-term water reduction measures, less than a year after the long- term program was launched. This paper explores the different strategies employed to communicate long term conservation and crisis communication for curtailment during a drought. The challenges of differentiating long-term and short-term conservation are discussed and the paper offers insights into ways to prevent message confusion between two programs. It describes ways for utilities to win public trust and meet short-term goals while keeping the long-term efforts on course.
Related Products
AWWA C516-10
Large-Diameter Rubber-Sealed Butterfly Valves, 78 in (2000mm) and Larger..
$58.00 $115.00
