• AWWA SOURCES55638
Provide PDF Format

Learn More

AWWA SOURCES55638

  • Separating Curtailment From Long-Term Conservation
  • Conference Proceeding by American Water Works Association, 01/01/2002
  • Publisher: AWWA

$12.00$24.00


Many utilities in the nation face the challenge of balancing long-term conservation efforts with short-term curtailment needs. The Seattle area was faced with a similar challenge when the recently launched long-term program, 1% Water Conservation, suddenly found itself competing with the worst drought in recent years. The drought forced the need for short-term water reduction measures, less than a year after the long- term program was launched. This paper explores the different strategies employed to communicate long term conservation and crisis communication for curtailment during a drought. The challenges of differentiating long-term and short-term conservation are discussed and the paper offers insights into ways to prevent message confusion between two programs. It describes ways for utilities to win public trust and meet short-term goals while keeping the long-term efforts on course.

Related Products

AWWA 51840

AWWA 51840

10 Years of UK Water Privatisation: A Stakeholder Review..

$12.00 $24.00

AWWA WQTC71365

AWWA WQTC71365

Ceramic Membrane Testing with Ozone in Singapore..

$12.00 $24.00

AWWA WQTC69492

AWWA WQTC69492

Ozone Oxidation of Pharmaceuticals, Pesticides and Endocrine Disruptors during Drinking Water Treatm..

$12.00 $24.00

AWWA DSS71297

AWWA DSS71297

Hydromon™: The First Built-In On-Line Quality Monitoring System in a Public Supply Network..

$12.00 $24.00