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SCTE 118-1 2012
- Program Specific Ad Insertion- Data Field Definitions, Functional Overview and Application Guidelines
- standard by Society of Cable Telecommunication Engineers, 09/01/2012
- Publisher: SCTE
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This standard defines the functionality associated with Program-Specific Ad Insertion. Program-Specific Ad Insertion is the scheduling and insertion of a spot into a digital broadcast program based on the program identifier passed in the SCTE 35 cue message.
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