SME ER96-194

Long-term viability in the global environment depends on management developing more expansive business philosophies as they attempt to move beyond the conceptional notion of what it takes to be world-class. A pivotal reorientation to be considered is the manner in which product and process innovation is viewed, managed, and taught. This paper presents revised models which reflect a strong customer service orientation and a managerial approach appropriate to present day manufacturers.

Product Details

Published:

06/01/1996

Number of Pages:

4

File Size:

1 file , 49 KB